After having worked closely with Rare Basic for display equipment and mannequins, Ann Summers wanted to apply the new magnIQ system within selected stores throughout the UK.
A challenge was set by the Ann Summers team, Samantha Grover & Liz Bennett to utilise an existing area in a more visual and exciting way, with the idea of holding a female mannequin on a shelf held up using magnIQ. 
The system proved to be an ideal solution, providing a successfully merchandised area with an element of fun and flexibility, whilst supporting the full weight of a mannequin.

The Ann Summers team were incredibly pleased with the result and discussions have taken place to install magnIQ into more stores around the UK.