George ASDA Home took visual merchandising to new levels and enhanced its value perception to customers through trials of the magnIQ display system.

George ASDA is currently using the system in its new concept store in Altrincham. Head of Merchandising Gary Kershaw is confident that magnIQ will transform the way they merchandise, “Part and parcel of our new concept store is to take merchandising to a new level with our customers. For example, Wal-Mart stores currently do not utilize windows for display purposes and promotional messages are conveyed mainly via price barkers. With magnIQ, we can be more creative, make stronger visual statements and so improve the perception of value to our customers.”

A key application for George ASDA home is in the creation of room sets for the store, including special designs such as curtain pole brackets and 36-mug holders.

The key to magnIQ lies in its simplicity and flexibility. Gary Kershaw continues: “Because it is magnetic, magnIQ is easy to install, which means we will have the ability to react really quickly both to customer needs and promotional opportunities. The system will also allow us to display in ways which we have not been able to before, and utilise space which we have not been able to use before. Add to this the time we will save and we hope to see financial benefits as well.”

Gary Kershaw monitored the impact on sales during the trail and is now looking to extend the application of magnIQ to further stores nationwide.