Case studies: Principles

MagnIQ revolutionises wasted merchandising space for Principles.

Principles were restricted to find a solution to merchandise bags, shoes and other accessories in their window displays in stores around the UK.
Using the space at the sides of the windows was suggested, as it is normally a blank area either covered with a graphic or image, which is a waste of a merchandising area.

Rare Basic & Martin Sambrook, Creative Brand manager of Principles, worked together to come up with pieces of equipment that would fit and work at the small space that was available in their window display. A kit of parts was designed and the idea worked extremely well. It keeps the main area of the window free for styling and mannequins which was what was needed, whilst creating a whole new merchandising area, accentuating products and utilising space.

Further suggestions have been made to fit this system in more stores throughout the UK because of the huge success in the initial stores.